DirecTV second Dish Company For Google TV Ads

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Google has now announced its expansion of Google TV ads to DircTV signs, the rival satellite TV network controlled by News Corp. For the past two years, they have been in partnership with Dish satellite TV network. Google TV Ads previously had a hard time getting along with other cable companies since Dish satellite TV network was the only network that allowed Google to put its Tracking Software. on its set-top boxes.

30 million homes

It now looks like DirecTV has also agreed to setting up Google’s tracking software and has no worries of handing over data to the internet Giant. Whether has been a win for DirecTV, it has certainly been for Google as it now has access to 30 million homes. DIRECTV is the largest satellite provider in the U.S. and the second largest television distributor by household reach. Other than these two, a handful of cable channels are also partners such as the History International, Hallmark, Hallmark Movie, Bloomberg, and the Tennis Channel.

Cable Networks

We will now have to wait and look at the results. The satellite networks are generally faster to adopt newer technologies than the cable networks. The cable networks seem less likely to turn over the date to the internet giant still. Some of the cable operators are known to be experimenting with targeted ads. Either way, if targeted ads seem to pay off better, Google will soon be able to turn this side buisness into a full fledge one, provided it has the support of the cable networks sooner or later.

Google TV Ads Blog Link

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